Common questions about Wwf - UK's rating, finances, and Charity Commission status.
Is Wwf - UK a good charity? +
Wwf - UK scores 77 out of 100 (4 stars — Good) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 75% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is Wwf - UK a legitimate charity? +
The register data used for this profile lists Wwf - UK as a registered charity (charity number 1081247). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=1081247&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is Wwf - UK's charity number? +
Wwf - UK's charity number is 1081247. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is Wwf - UK's charity rating? +
Wwf - UK scores 77 out of 100 on CharityCompare (4 stars — Good). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does Wwf - UK have reviews and complaints? +
CharityCompare does not host public user reviews for Wwf - UK. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (one red flag on this profile: high fundraising costs). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches Wwf - UK? +
Across the recent disclosed accounts used for this score, 75% of Wwf - UK's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are Wwf - UK's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 25% of total expenditure and fundraising plus separately reported governance figures amount to about 27% of expenditure (2023–2025, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at Wwf - UK. Wwf - UK's annual return for the year ending 30 June 2025 reports 96 employees paid more than £60,000, including 9 employees paid more than £100,000. The highest reported pay band is £150,001–£200,000 (2 employees). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does Wwf - UK receive? +
Wwf - UK reported £89m total income in its 2025 accounts, based on UK regulator filings. Five-year trend: stable.
Are Wwf - UK's accounts up to date? +
Filing status: up to date (last filing 2026-04-28). CharityCompare flags late or missing accounts separately from the financial score.
Where is Wwf - UK based? +
Wwf - UK's registered contact address is in Guildford (GU21 4LL). It tells the regulator it operates in England and Wales, Australia, Belgium, Bhutan, Bolivia, Brazil, with a focus on environment.
How much is Wwf - UK's chief executive paid? +
The Charity Commission register does not name individual salaries. Wwf - UK's annual return for the year ending 30 June 2025 reports 96 employees paid more than £60,000, including 9 employees paid more than £100,000. The highest reported pay band is £150,001–£200,000 (2 employees). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does Wwf - UK's money come from? +
Wwf - UK reported £89m total income for the year ending 30 June 2025. The largest sources were donations and legacies £75m (84%), charitable activities £9m (10%), trading and fundraising events £4m (4%). Legacies (gifts in wills) contributed £19m.
Can I claim Gift Aid on a donation to Wwf - UK? +
The register records Wwf - UK as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are Wwf - UK's trustees paid? +
Wwf - UK's annual return for the year ending 30 June 2025 reports that no trustee received remuneration or other benefits from the charity.
When was Wwf - UK registered as a charity? +
Wwf - UK was entered on the register on 23 June 2000. It is also a company registered at Companies House (company number 04016725).
How does CharityCompare score Wwf - UK? +
We calculate a Clarity Score of 0–100 from four pillars in Wwf - UK's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and Wwf - UK's most recent accounts cover 2025. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.