For charities
Your charity is already listed. Claiming it is free.
Every UK registered charity already has a CharityCompare profile, rated from its own filings and built to be found — by search engines and by the AI assistants donors increasingly ask before giving. Claiming lets you add your description, a verified badge and a link to your donation page. It costs nothing, and it never changes your score.
Why this is worth your attention
Most charities we speak to want the same thing: to be found by people who are deciding where to give, and to be understood correctly when they are. That is expensive to build yourself and it already exists here.
Already indexed
Profiles ship structured data, an answer-first summary and a machine-readable feed for AI systems. Your page inherits all of it the day you claim — nothing to build, nothing to maintain.
£144 a year
A Supporter membership, billed annually — roughly £12 a month against a page that is already built, already rated and already indexed. No developer, no hosting bill, nothing to maintain.
Independent
Donors trust a third-party rating in a way they cannot trust your own marketing. That independence is the product — which is exactly why no payment can move a score.
To be clear about what money does and does not buy: paid tiers change what you can show — logo, photos, impact links, a stats dashboard, labelled featured placement. They never change your rating, your star count, or where you appear in a ranked list. If they could, none of this would be worth anything to donors.
What's free, and what isn't
Free forever
- Your rated profile and full score breakdown
- Appearing in search, comparisons and ranked lists
- Claiming, and adding your own description
- A verified-by-the-charity badge
- A donate button pointing at your own page
- Corrections and a published right of reply
- Score badges to embed on your own website
Optional, from £12/month
- Logo, photos, video and impact links
- A “From the charity” section in your own words
- A dashboard: profile views, comparisons, donate clicks
- Labelled featured placement on cause and city pages
- Newsletter inclusion and annual data reports
See it in action
What a finished profile looks like
Our example profile is a fictional charity shown with everything switched on — the verified badge, the “From the charity” section and the full score breakdown. This is how your page appears to donors, to Google, and to AI assistants answering “is this charity any good?”
Everything you can do
Claim your profile
Add your charity's own mission and description, so donors read your words alongside the data. Verified against your registered contact details.
Claim your charityRight of reply & corrections
Disagree with your Clarity Score or spot a data error? Request a correction or add a published response for donors to see — dated and attributed.
Request a correctionShow your score on your site
A free, lightweight HTML badge or an embeddable score widget — both link back to your independent profile. Find your charity and open the “Add your rating to your site” section.
Find your charityEmbed badges & calculators
One hub for score embeds plus Gift Aid, Payroll Giving, £100k optimiser and Zakat calculators — free for charities, employers and publishers, with a credit link that keeps the tools free.
Embed CharityCompareFree Gift Aid & Zakat calculators
Four free tools your visitors can use — Gift Aid, Payroll Giving vs Gift Aid, a £100k Personal Allowance optimiser and a Zakat calculator. Embed any of them on your site free; the embed includes a credit link back to CharityCompare.
See the calculatorsHow you appear in Google & AI
Every profile ships entity-first structured data (NGO, FAQ, speakable WebPage) and an answer-first summary. Clarity Scores are visible, dated text — never review-star schema markup — so your charity is represented accurately in Google and AI Overviews.
See our methodologyOpen data & API
Our directory and scores are openly available as JSON for researchers, journalists and AI systems — free to use with attribution.
Open dataOptional paid upgrades
Supporter, Partner and Patron memberships add presentation features (photos, videos, impact links) and clearly-labelled “Featured partner” visibility. They never affect your Clarity Score or ranking — scores cannot be bought.
See partner pricingChoosing an accountant
SORP accounts, independent examination vs audit thresholds, and Gift Aid — what trustees should check before appointing an accountant, plus how to find one with real charity experience.
Read the guideSeparate service
Want your own website to work this way too?
A CharityCompare profile does one job well: it gets you found by donors comparing charities. It is not a substitute for your own website, and plenty of small charities need both. If yours is dated, hard to edit, or invisible to search and AI assistants, our sister company builds starter sites for charities at a reduced rate.
£1,000
Charity rate, one-off (standard price £1,500). Domain and hosting are extra, around £150 a year.
Up to 5 pages
Mobile-responsive, with title tags, meta descriptions and schema markup so search engines and AI tools can read it properly.
3–4 weeks
Built on WordPress so your team can edit it without a developer, with 30 days of support after launch.
Disclosure: CharityCompare is a trading name of Elite Digital AI Solutions Ltd, which also trades as Elite Digital Agency. Buying a website — or not buying one — has no effect whatsoever on your Clarity Score, your star rating or your position in any ranked list on this site. Scores are computed from regulator filings only.
Common questions
Does it cost anything for a charity to claim its profile? +
No. Claiming, correcting, embedding badges and right-of-reply are all free, forever. Optional paid memberships add presentation features only — they cannot buy a better score or a place in ranked results.
Can a charity change its Clarity Score? +
No one can buy or edit a score. Scores are our independent reading of public UK regulator filings. If you believe the underlying data is wrong, request a correction with evidence and we will re-check it.
How do you verify that I represent the charity? +
We confirm requests against the charity's registered contact details held by its UK regulator before publishing any change.