Wild Planet Trust

Wild Planet Trust scores 68 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 83% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.

The register data used for this profile lists Wild Planet Trust as a registered charity (charity number 306622). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=306622&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.

Wild Planet Trust's charity number is 306622. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.

Wild Planet Trust scores 68 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.

CharityCompare does not host public user reviews for Wild Planet Trust. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.

Across the recent disclosed accounts used for this score, 83% of Wild Planet Trust's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.

Across the recent disclosed accounts used for this score, fundraising costs were about 17% of total expenditure and fundraising plus separately reported governance figures amount to about 17% of expenditure (2022–2025, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at Wild Planet Trust. Wild Planet Trust's annual return for the year ending 31 March 2025 reports 3 employees paid more than £60,000, including 2 employees paid more than £100,000. The highest reported pay band is £150,001–£200,000 (1 employee). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.

Wild Planet Trust reported £13m total income in its 2025 accounts, based on UK regulator filings. Five-year trend: growing.

Filing status: up to date (last filing 2026-01-29). CharityCompare flags late or missing accounts separately from the financial score.

Wild Planet Trust's registered contact address is in Hereford (HR5 3DJ). It tells the regulator it operates in Devon, Nigeria, Tanzania, Zimbabwe, with a focus on animals.

The Charity Commission register does not name individual salaries. Wild Planet Trust's annual return for the year ending 31 March 2025 reports 3 employees paid more than £60,000, including 2 employees paid more than £100,000. The highest reported pay band is £150,001–£200,000 (1 employee). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.

Wild Planet Trust reported £13m total income for the year ending 31 March 2025. The largest sources were charitable activities £8.3m (64%), trading and fundraising events £3.8m (29%), donations and legacies £682k (5%). Legacies (gifts in wills) contributed £637k.

The register records Wild Planet Trust as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.

Wild Planet Trust's annual return for the year ending 31 March 2025 reports that no trustee received remuneration or other benefits from the charity.

The register lists these previous names for Wild Planet Trust: The Herbert Whitley Trust; The Whitley Wildlife Conservation Trust.

Wild Planet Trust was entered on the register on 1 July 1963.

We calculate a Clarity Score of 0–100 from four pillars in Wild Planet Trust's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.

This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and Wild Planet Trust's most recent accounts cover 2025. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.