Common questions about The Wow Foundation's rating, finances, and Charity Commission status.
Is The Wow Foundation a good charity? +
The Wow Foundation scores 71 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 89% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is The Wow Foundation a legitimate charity? +
The register data used for this profile lists The Wow Foundation as a registered charity (charity number 1189880). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=1189880&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is The Wow Foundation's charity number? +
The Wow Foundation's charity number is 1189880. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is The Wow Foundation's charity rating? +
The Wow Foundation scores 71 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does The Wow Foundation have reviews and complaints? +
CharityCompare does not host public user reviews for The Wow Foundation. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches The Wow Foundation? +
Across the recent disclosed accounts used for this score, 89% of The Wow Foundation's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are The Wow Foundation's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 11% of total expenditure and fundraising plus separately reported governance figures amount to about 12% of expenditure (2023–2025, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at The Wow Foundation. The Wow Foundation's annual return for the year ending 31 May 2025 reports 2 employees paid more than £60,000. The highest reported pay band is £70,001–£80,000 (1 employee). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does The Wow Foundation receive? +
The Wow Foundation reported £1.3m total income in its 2025 accounts, based on UK regulator filings. Five-year trend: growing.
Are The Wow Foundation's accounts up to date? +
Filing status: up to date (last filing 2026-02-24). CharityCompare flags late or missing accounts separately from the financial score.
Where is The Wow Foundation based? +
The Wow Foundation's registered contact address is in London (N1C 4AG). It tells the regulator it operates in England and Wales, Scotland, Northern Ireland, with a focus on human rights.
How much is The Wow Foundation's chief executive paid? +
The Charity Commission register does not name individual salaries. The Wow Foundation's annual return for the year ending 31 May 2025 reports 2 employees paid more than £60,000. The highest reported pay band is £70,001–£80,000 (1 employee). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does The Wow Foundation's money come from? +
The Wow Foundation reported £1.3m total income for the year ending 31 May 2025. The largest sources were donations and legacies £865k (66%), trading and fundraising events £245k (19%), charitable activities £209k (16%).
Can I claim Gift Aid on a donation to The Wow Foundation? +
The register records The Wow Foundation as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are The Wow Foundation's trustees paid? +
The Wow Foundation's annual return for the year ending 31 May 2025 reports that no trustee received remuneration or other benefits from the charity.
When was The Wow Foundation registered as a charity? +
The Wow Foundation was entered on the register on 10 June 2020. It is also a company registered at Companies House (company number 11355846).
How does CharityCompare score The Wow Foundation? +
We calculate a Clarity Score of 0–100 from four pillars in The Wow Foundation's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and The Wow Foundation's most recent accounts cover 2025. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.