Common questions about The Guide Association's rating, finances, and Charity Commission status.
Is The Guide Association a good charity? +
The Guide Association scores 92 out of 100 (5 stars — Exceptional) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 78% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is The Guide Association a legitimate charity? +
The register data used for this profile lists The Guide Association as a registered charity (charity number 306016). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=306016&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is The Guide Association's charity number? +
The Guide Association's charity number is 306016. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is The Guide Association's charity rating? +
The Guide Association scores 92 out of 100 on CharityCompare (5 stars — Exceptional). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does The Guide Association have reviews and complaints? +
CharityCompare does not host public user reviews for The Guide Association. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches The Guide Association? +
Across the recent disclosed accounts used for this score, 78% of The Guide Association's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are The Guide Association's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 22% of total expenditure and fundraising plus separately reported governance figures amount to about 24% of expenditure (2022–2024, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at The Guide Association. The Guide Association's annual return for the year ending 31 December 2025 reports 49 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £110,001–£120,000 (1 employee). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does The Guide Association receive? +
The Guide Association reported £34m total income in its 2024 accounts, based on UK regulator filings. Five-year trend: growing.
Are The Guide Association's accounts up to date? +
Filing status: up to date (last filing 2025-10-17). CharityCompare flags late or missing accounts separately from the financial score.
Where is The Guide Association based? +
The Guide Association's registered contact address is in London (SW1W 0PT). It tells the regulator it operates in England and Wales, Scotland, Northern Ireland, with a focus on education.
How much is The Guide Association's chief executive paid? +
The Charity Commission register does not name individual salaries. The Guide Association's annual return for the year ending 31 December 2025 reports 49 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £110,001–£120,000 (1 employee). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does The Guide Association's money come from? +
The Guide Association reported £32m total income for the year ending 31 December 2025. The largest sources were charitable activities £12m (37%), trading and fundraising events £8.4m (27%), other income £4.7m (15%). Legacies (gifts in wills) contributed £27k.
Can I claim Gift Aid on a donation to The Guide Association? +
The register records The Guide Association as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are The Guide Association's trustees paid? +
The Guide Association's annual return for the year ending 31 December 2025 reports that no trustee received remuneration or other benefits from the charity.
What was The Guide Association previously called? +
The register lists these previous names for The Guide Association: Girl Guides Association; The Guide Association of the United Kingdom.
When was The Guide Association registered as a charity? +
The Guide Association was entered on the register on 1 January 1961.
How does CharityCompare score The Guide Association? +
We calculate a Clarity Score of 0–100 from four pillars in The Guide Association's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and The Guide Association's most recent accounts cover 2024. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.