Common questions about In Kind Direct's rating, finances, and Charity Commission status.
Is In Kind Direct a good charity? +
In Kind Direct scores 73 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 99% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is In Kind Direct a legitimate charity? +
The register data used for this profile lists In Kind Direct as a registered charity (charity number 1052679). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=1052679&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is In Kind Direct's charity number? +
In Kind Direct's charity number is 1052679. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is In Kind Direct's charity rating? +
In Kind Direct scores 73 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does In Kind Direct have reviews and complaints? +
CharityCompare does not host public user reviews for In Kind Direct. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches In Kind Direct? +
Across the recent disclosed accounts used for this score, 99% of In Kind Direct's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are In Kind Direct's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 1% of total expenditure and fundraising plus separately reported governance figures amount to about 1% of expenditure (2022–2024, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at In Kind Direct. In Kind Direct's annual return for the year ending 31 December 2024 reports 5 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £120,001–£130,000 (1 employee). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does In Kind Direct receive? +
In Kind Direct reported £37m total income in its 2024 accounts, based on UK regulator filings. Five-year trend: growing.
Are In Kind Direct's accounts up to date? +
Filing status: up to date (last filing 2025-10-24). CharityCompare flags late or missing accounts separately from the financial score.
Where is In Kind Direct based? +
In Kind Direct's register entry is at United Kingdom. It tells the regulator it operates in England and Wales, Scotland, Northern Ireland, with a focus on children & youth.
How much is In Kind Direct's chief executive paid? +
The Charity Commission register does not name individual salaries. In Kind Direct's annual return for the year ending 31 December 2024 reports 5 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £120,001–£130,000 (1 employee). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does In Kind Direct's money come from? +
In Kind Direct reported £37m total income for the year ending 31 December 2024. The largest sources were charitable activities £36m (96%), trading and fundraising events £676k (2%), donations and legacies £483k (1%).
Can I claim Gift Aid on a donation to In Kind Direct? +
The register records In Kind Direct as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are In Kind Direct's trustees paid? +
In Kind Direct's annual return for the year ending 31 December 2024 reports that no trustee received remuneration or other benefits from the charity.
What was In Kind Direct previously called? +
The register lists these previous names for In Kind Direct: Gifts in Kind UK Limited; In Kind Direct Limited.
When was In Kind Direct registered as a charity? +
In Kind Direct was entered on the register on 6 February 1996. It is also a company registered at Companies House (company number 03155226).
How does CharityCompare score In Kind Direct? +
We calculate a Clarity Score of 0–100 from four pillars in In Kind Direct's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and In Kind Direct's most recent accounts cover 2024. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.