Common questions about Imagine the Day Limited's rating, finances, and Charity Commission status.
Is Imagine the Day Limited a good charity? +
Imagine the Day Limited scores 69 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 100% of its spending goes to charitable activities (2-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is Imagine the Day Limited a legitimate charity? +
The register data used for this profile lists Imagine the Day Limited as a registered charity (charity number 1100673). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=1100673&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is Imagine the Day Limited's charity number? +
Imagine the Day Limited's charity number is 1100673. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is Imagine the Day Limited's charity rating? +
Imagine the Day Limited scores 69 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does Imagine the Day Limited have reviews and complaints? +
CharityCompare does not host public user reviews for Imagine the Day Limited. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches Imagine the Day Limited? +
Across the recent disclosed accounts used for this score, 100% of Imagine the Day Limited's total spending went to charitable activities (2-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are Imagine the Day Limited's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 0% of total expenditure and fundraising plus separately reported governance figures amount to about 0% of expenditure (2022–2024, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at Imagine the Day Limited. Imagine the Day Limited's annual return for the year ending 31 December 2025 reports no employees paid more than £60,000. Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does Imagine the Day Limited receive? +
Imagine the Day Limited reported £3.6m total income in its 2024 accounts, based on UK regulator filings. Five-year trend: growing.
Are Imagine the Day Limited's accounts up to date? +
Filing status: up to date (last filing 2025-09-23). CharityCompare flags late or missing accounts separately from the financial score.
Where is Imagine the Day Limited based? +
Imagine the Day Limited's register entry is at United Kingdom. It tells the regulator it operates in England and Wales, with a focus on religion.
How much is Imagine the Day Limited's chief executive paid? +
The Charity Commission register does not name individual salaries. Imagine the Day Limited's annual return for the year ending 31 December 2025 reports no employees paid more than £60,000. Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does Imagine the Day Limited's money come from? +
Imagine the Day Limited reported £13m total income for the year ending 31 December 2025. The largest sources were donations and legacies £13m (99%), charitable activities £70k (1%), investments £22k (0%).
Can I claim Gift Aid on a donation to Imagine the Day Limited? +
The register records Imagine the Day Limited as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are Imagine the Day Limited's trustees paid? +
Imagine the Day Limited's annual return for the year ending 31 December 2025 reports that one or more trustees received payments or other benefits (payments for providing services). Charity law allows this only in limited circumstances; the trustees' annual report should explain it.
When was Imagine the Day Limited registered as a charity? +
Imagine the Day Limited was entered on the register on 13 November 2003. It is also a company registered at Companies House (company number 04942225).
How does CharityCompare score Imagine the Day Limited? +
We calculate a Clarity Score of 0–100 from four pillars in Imagine the Day Limited's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and Imagine the Day Limited's most recent accounts cover 2024. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.