Common questions about World Land Trust's rating, finances, and Charity Commission status.
Is World Land Trust a good charity? +
World Land Trust scores 72 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 93% of its spending goes to charitable activities (3-yr avg) and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is World Land Trust a legitimate charity? +
The register data used for this profile lists World Land Trust as a registered charity (charity number 1001291). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/charity-details/?regId=1001291&subId=0. Check the current entry and the identity of anyone requesting money. Registration does not verify a particular appeal; Clarity Score summarises filing transparency, not programme impact.
What is World Land Trust's charity number? +
World Land Trust's charity number is 1001291. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.
What is World Land Trust's charity rating? +
World Land Trust scores 72 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score (method v1.1) sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.
Does World Land Trust have reviews and complaints? +
CharityCompare does not host public user reviews for World Land Trust. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (none flagged on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.
How much of my donation reaches World Land Trust? +
Across the recent disclosed accounts used for this score, 93% of World Land Trust's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.
What are World Land Trust's overheads? +
Across the recent disclosed accounts used for this score, fundraising costs were about 7% of total expenditure and fundraising plus separately reported governance figures amount to about 8% of expenditure (2022–2024, disclosed years); these categories can overlap, so this is not a distinct total of all administration costs at World Land Trust. World Land Trust's annual return for the year ending 31 December 2025 reports 6 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £120,001–£130,000 (1 employee). Individual salaries, including the chief executive's, are disclosed in the trustees' annual report rather than on the register.
How much income does World Land Trust receive? +
World Land Trust reported £8.7m total income in its 2024 accounts, based on UK regulator filings. Five-year trend: growing.
Are World Land Trust's accounts up to date? +
Filing status: up to date (last filing 2025-08-15). CharityCompare flags late or missing accounts separately from the financial score.
Where is World Land Trust based? +
World Land Trust's registered contact address is in Ipswich (IP19 8AB). It tells the regulator it operates in Gloucestershire, Argentina, Armenia, Belize, Bolivia, Brazil, with a focus on animals.
How much is World Land Trust's chief executive paid? +
The Charity Commission register does not name individual salaries. World Land Trust's annual return for the year ending 31 December 2025 reports 6 employees paid more than £60,000, including 1 employee paid more than £100,000. The highest reported pay band is £120,001–£130,000 (1 employee). Charities normally disclose the chief executive's pay, or the pay of their highest-paid staff, in the remuneration note of the trustees' annual report and accounts.
Where does World Land Trust's money come from? +
World Land Trust reported £9.7m total income for the year ending 31 December 2025. The largest sources were donations and legacies £8.8m (90%), charitable activities £852k (9%), investments £97k (1%). Legacies (gifts in wills) contributed £1.8m.
Can I claim Gift Aid on a donation to World Land Trust? +
The register records World Land Trust as registered with HMRC for Gift Aid, so a UK taxpayer can usually add 25p to every £1 they give by making a Gift Aid declaration.
Are World Land Trust's trustees paid? +
World Land Trust's annual return for the year ending 31 December 2025 reports that no trustee received remuneration or other benefits from the charity.
What was World Land Trust previously called? +
The register lists this previous name for World Land Trust: The World Wide Land Conservation Trust.
When was World Land Trust registered as a charity? +
World Land Trust was entered on the register on 14 December 1990. It is also a company registered at Companies House (company number 02552942).
How does CharityCompare score World Land Trust? +
We calculate a Clarity Score of 0–100 from four pillars in World Land Trust's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.
How often is this page updated? +
This profile was last updated on 6 September 2026 from the latest UK regulator data available to CharityCompare, and World Land Trust's most recent accounts cover 2024. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.