Children & youth · Reg 1093538
MUSEUM OF BRANDS
Charity rating & review
74/100 Clarity Score · 2 stars · Charity Commission filings · How we score
Clarity score
Needs improvement
Is MUSEUM OF BRANDS a good charity?
MUSEUM OF BRANDS scores 74/100 (Needs improvement) on our Clarity Score, with 85% of spending going to charitable activities and accounts late. This reflects financial transparency and stewardship from Charity Commission filings — not the real-world impact of its programmes. See the full breakdown.
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Mission
MUSEUM OF BRANDS is a registered charity (no. 1093538) working in children & youth in London · W11 1QT. Its latest Charity Commission filing directs 85% of spending to charitable activities, holding roughly 1 months of reserves, though its recent accounts were filed late. Reported income has been declining over recent years. CharityCompare's Clarity Score rates the organisation only from public Charity Commission accounts — accountability, financial health, efficiency and community support — not the quality or impact of its programmes.
In short: MUSEUM OF BRANDS scores 74 out of 100 (2 stars). 85% average program spend (3-year average). Review the pillar breakdown below.
Overview
MUSEUM OF BRANDS has a Clarity Score of 74 out of 100 on CharityCompare (2 stars, Needs improvement). Charity Commission registration number 1093538. Status: Registered. Primary cause area: Children & youth. Latest accounts year 2020: total income £554k, with 85% of expenditure on charitable activities. Accounts filing: late. Reserves: approximately 1 months of operating costs. 1 filing concern(s) noted on this profile. Scores are independent and based on official filings — not a donation recommendation.
Data from Charity Commission register, last updated .
Overall score
74/100
2★ · Needs improvement
Cause spend
85%
3-yr avg · charitable activities
Accountability
68/100
Finance beacon
Income
£554k
Latest year 2020
Reserves
1 mo
Months of running costs
Accounts filing
Late
Check register
£26.3 raised per £1 fundraising (3-yr avg) · 4% overhead · Website on register · Confidence: medium
How MUSEUM OF BRANDS compares
Clarity Score benchmarked against similar UK charities — higher is better.
Ranks higher than 36% of 2,157 charities in its income band.
Ranks higher than 36% of 3,988 charities in this cause.
Data & confidence
- Source
- Charity Commission (E&W)
- Accounts year
- 2020
- Filing date
- 2026-06-24 00:00:00.0000000
- Profile reviewed
- 2026-06-25
Medium confidence — some data missing or late
Scores reflect the latest annual accounts on the register. Impact, leadership, and culture beacons require information beyond public filings.
Contains public sector information licensed under the Open Government Licence v3.0. Source: Charity Commission for England and Wales . Open Government Licence v3.0 .
Beacon report
Detailed accountability and finance metrics from Charity Commission filings — structured for transparency in our four-beacon report.
Accountability & Transparency
Baseline trust from filing discipline, board oversight, and declared governance policies.
68/100
| Metric | Score | Value |
|---|---|---|
| Filing history (5 years) 100% on-time over five years = 15 pts · one late filing = 5 pts · two or more = 0 pts. | 33% | 5/15 pts |
| Trustee oversight Three or more trustees on the register = 15 pts · one or two = 0 pts (governance red flag). | 100% | 3 trustees · 15/15 pts |
| Declared policies Safeguarding (4) · conflict of interest (3) · volunteer management (3) — from Charity Commission annual return. | 70% | 7/10 pts |
Financial Health
Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.
57/100
| Metric | Score | Value |
|---|---|---|
| Reserves (months of cash) 3–24 months = 15 pts · 1–3 months = 7 pts · under 1 month or over 3 years (hoarding) = 0 pts. | 47% | 1 months · 7/15 pts |
| Income stability / growth Positive or stable three-year revenue trend = 10 pts · sustained decline = 0 pts. | 100% | 10/10 pts · 3-year average |
| Liabilities to assets Low debt (< 30% liabilities to assets) = 5 pts · high debt = 0 pts. | 0% | 89% · 0/5 pts |
Financial Efficiency
How efficiently funds reach the cause — program spend and fundraising cost ratios.
100/100
| Metric | Score | Value |
|---|---|---|
| Program expense ratio ≥ 75% on charitable activities = 10 pts · 60–75% = 5 pts · below 60% = 0 pts. | 100% | 85% · 10/10 pts (3-year average) |
| Fundraising efficiency Spends ≤ £0.20 to raise £1 = 10 pts · £0.21–£0.35 = 5 pts · above £0.35 = 0 pts (fundraising cost ÷ income). | 100% | 4p per £1 income · 10/10 pts (3-year average) |
Community Support
Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.
100/100
| Metric | Score | Value |
|---|---|---|
| Volunteer-to-staff ratio More volunteers than paid staff = 10 pts · equal mix = 5 pts · no volunteers = 0 pts. | 100% | 35 volunteers / 13 staff · 10/10 pts |
Clarity Score
74/100 total · Needs improvement · 2 of 4 stars
Four pillars (40 + 30 + 20 + 10 points) from Charity Commission filings — see methodology for full weightings.
Accountability & Transparency
Baseline trust from filing discipline, board oversight, and declared governance policies.
68/100
Financial Health
Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.
57/100
Financial Efficiency
How efficiently funds reach the cause — program spend and fundraising cost ratios.
100/100
Community Support
Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.
100/100
Revenue & expenses
Latest filed year 2020 · Source: Charity Commission annual accounts
| Category | Amount | % of spend |
|---|---|---|
| Total income | £554k | — |
| Total expenditure | £691k | — |
| Charitable activities | £656k | 95% |
| Fundraising | £35k | 5% |
| Governance & admin | £4k | 1% |
Where the money goes
Latest accounts (2020) · £691k spent
- Charitable activities95% · £656k
- Fundraising5% · £35k
- Governance1% · £4k
Trust indicators
Pulled from the Charity Commission register — filing behaviour, board size, and workforce where reported.
-
Accounts filed on time
Filing status: late
-
Trustee board size (3–12)
3 trustees on the Charity Commission register
-
Workforce on register
13 employees · 35 volunteers (3:1 volunteer-to-staff)
Fundraising Regulator
Status not yet checked
Separate from our financial scores — shows whether the charity follows the Code of Fundraising Practice.
Check Fundraising Regulator →Official register
Reg 1093538
Full trustee list, accounts, and regulatory history on the Charity Commission.
View on Charity Commission →Trustees & officers
- KEN HAWKINS since 2019
- Christopher John Griffin since 2021
- Stratis Limnios since 2025
How we score charities +
The Clarity Score is a 100-point rating from UK Charity Commission data. Four pillars — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), and Community Support (10). A statutory inquiry sets the score to 0 automatically.
Accountability & Transparency
Scored from filings
40 points — filing history (15), trustee oversight (15), declared policies (10).
Financial Health
Scored from filings
30 points — reserves (15), income stability (10), liabilities to assets (5).
Financial Efficiency
Scored from filings
20 points — program expense ratio (10), fundraising efficiency (10). Kept at 20% to avoid punishing legitimate infrastructure costs.
Community Support
Scored from filings
10 points — volunteer-to-staff ratio from Charity Commission workforce data.
Overall score
Sum of all pillar points. Translated to stars: 90–100 Exceptional (4★), 75–89 Good (3★), 60–74 Needs improvement (2★), below 60 Poor (1★).
Five-year trends
- Income
- Spending
- Cause spend
Values in £ thousands · Source: Charity Commission accounts
Key facts
- Overall score
- 74/100 (2★)
- Income
- £554k
- Cause spend
- 85% of expenditure
- Reg number
- 1093538
- Scope
- Local (london)
- Reserves
- 1 months
- Trustees
- 3
- Accounts year
- 2020
- Filing
- late
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Red flags
Frequently asked questions
Common questions about MUSEUM OF BRANDS's rating, finances, and Charity Commission status.
What is MUSEUM OF BRANDS's charity rating? +
MUSEUM OF BRANDS scores 74 out of 100 on CharityCompare (2 stars — Needs improvement). The Clarity Score V1 sums four pillars from Charity Commission filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10).
Is MUSEUM OF BRANDS a good charity to donate to? +
MUSEUM OF BRANDS scores 74 out of 100 (2 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its Charity Commission filings. Around 85% of its spending goes to charitable activities and its accounts are late. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.
Is MUSEUM OF BRANDS a legitimate UK charity? +
Yes — MUSEUM OF BRANDS is registered with the Charity Commission for England and Wales under registration number 1093538. You can verify the entry on the official register.
What is MUSEUM OF BRANDS's Charity Commission registration number? +
MUSEUM OF BRANDS's registration number is 1093538. Official register: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/1093538
How much income does MUSEUM OF BRANDS receive? +
MUSEUM OF BRANDS reported £554k total income in its 2020 accounts, based on Charity Commission filings. Five-year trend: declining.
What percentage of MUSEUM OF BRANDS's spending goes to charitable activities? +
Approximately 85% of total expenditure went to charitable activities in the latest filed year. Fundraising was 3% and combined overhead (fundraising plus governance) was 4%.
Are MUSEUM OF BRANDS's accounts up to date? +
Filing status: late (last filing 2026-06-24 00:00:00.0000000). CharityCompare flags late or missing accounts separately from the financial score.
Where is MUSEUM OF BRANDS based? +
MUSEUM OF BRANDS is listed at London · W11 1QT, focused on children & youth.
How does CharityCompare score MUSEUM OF BRANDS? +
We analyse Charity Commission annual accounts using three-year averages for program expense, fundraising efficiency, and overhead; working capital from reserves vs average expenditure; liabilities-to-assets from the latest balance sheet when available. Impact, leadership, and culture beacons are not yet assessed from public data alone. See our methodology for weights and thresholds.
Does CharityCompare recommend donating to MUSEUM OF BRANDS? +
No. CharityCompare provides independent scores and facts from official filings. We do not tell you where to donate or earn commission from charities.
How can I compare MUSEUM OF BRANDS with other charities? +
Use our free compare tool to put MUSEUM OF BRANDS side-by-side with other UK charities on scores, finances, and filing status.