---
title: "The Big C Appeal Limited charity rating | CharityCompare"
description: "Is The Big C Appeal Limited a legitimate UK charity? Clarity Score 60/100. Accounts 2024: income £3.4m · 47% on charitable activities. Reg 281730."
source: https://www.charitycompare.org.uk/charity/the-big-c-appeal-limited
retrieved: 2026-08-18T04:11:26.922Z
license: "Charity data © Crown copyright, Open Government Licence v3.0"
---

Quick answer

## Is The Big C Appeal Limited a good charity?

The Big C Appeal Limited scores 60/100 (3 stars, Needs improvement) on CharityCompare's Clarity Score, calculated from its UK regulator filings. Its latest accounts year is 2024 (£3.4m total income, 47% of spending on charitable activities). This reflects financial transparency and stewardship on paper — not the real-world impact of its programmes. See the full breakdown.

Norwich · NR4 7UG |
Reg [281730](https://www.charitycompare.org.uk/charity/the-big-c-appeal-limited) | Registered charity | [Official website](https://www.big-c.co.uk/) | [Charity Commission register](https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/281730)

Donate

## How can you give to THE BIG C APPEAL LIMITED?

You leave CharityCompare to complete a donation on the official THE BIG C APPEAL LIMITED form. We do not process payments or take commission. Opens their official online donation form.

[Donate](https://www.big-c.co.uk/?utm_source=charitycompare&utm_medium=referral&utm_campaign=donate&utm_content=281730)

## What does The Big C Appeal Limited do?

The Big C Appeal Limited is a registered charity (no. 281730) working in health in Norwich · NR4 7UG. Its latest Charity Commission filing directs 47% of spending to charitable activities, holding roughly 0 months of reserves, and files its annual accounts on time. Reported income has been growing (≈8% a year). CharityCompare's Clarity Score rates the organisation only from public Charity Commission accounts — accountability, financial health, efficiency and community support — not the quality or impact of its programmes.

Summarised from public filings — The Big C Appeal Limited hasn't added its own description yet. [Work here? Add it free →](https://www.charitycompare.org.uk/claim?charity=the-big-c-appeal-limited)

**In short:** THE BIG C APPEAL LIMITED scores 60 out of 100 (3 stars). 47% average program spend (3-year average). Review the pillar breakdown below.

## What is The Big C Appeal Limited?

The Big C Appeal Limited has a Clarity Score of 60 out of 100 on CharityCompare (3 stars, Needs improvement). Charity Commission registration number 281730. Status: Registered. Primary cause area: Health. Latest accounts year 2024: total income £3.4m, with 47% of expenditure on charitable activities. Accounts filing: up to date. Reserves: approximately 0 months of operating costs. 1 filing concern(s) noted on this profile. Scores are independent and based on official filings — not a donation recommendation.

Data from [Charity Commission register](https://register-of-charities.charitycommission.gov.uk/), last updated 17 July 2026.

Overall score

60/100

3★ · Needs improvement

Cause spend

47%

3-yr avg · charitable activities

Accountability

100/100

Finance beacon

Income

£3.4m

Latest year 2024

Reserves

0 mo

Months of running costs

Accounts filing

On time

Charity Commission

£1.9 raised per £1 fundraising (3-yr avg) ·
55% overhead · Website on register ·
Confidence: high

## How does THE BIG C APPEAL LIMITED compare?

Clarity Score percentile against similar UK charities — the share of peers THE BIG C APPEAL LIMITED scores higher than.

Income band (£1m–£5m)10thpercentile

**Scores higher than 10% of 2,776 charities in its income band** · 60/100 vs 78 peer average (marker).

Health charities16thpercentile

**Scores higher than 16% of 528 charities in this cause** · 60/100 vs 76 peer average (marker).

## How reliable is The Big C Appeal Limited's data?

Source

Charity Commission (England & Wales)

Accounts year

2024

Filing date

24 June 2026

Profile reviewed

17 July 2026

High confidence — complete filing data

Scores reflect the latest annual accounts on the register. Clarity Score measures how clearly the charity accounts for money in those filings — not programme impact.

Contains public sector information licensed under the Open Government Licence v3.0. Sources:
[Charity Commission for England and Wales](https://register-of-charities.charitycommission.gov.uk/),
[Office of the Scottish Charity Regulator](https://www.oscr.org.uk/) and
[Charity Commission for Northern Ireland](https://www.charitycommissionni.org.uk/).
[Open Government Licence v3.0](https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/).

## What is The Big C Appeal Limited's Beacon report?

Detailed accountability and finance metrics from UK regulator filings — structured for transparency in our four-beacon report.

### Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100
| Metric | Score | Value |
| --- | --- | --- |
| Filing history (5 years) 100% on-time over five years = 15 pts · one late filing = 5 pts · two or more = 0 pts. | 100% | 15/15 pts |
| Trustee oversight Three or more trustees on the register = 15 pts, scaled down for fewer (governance red flag below three). | 100% | 9 trustees · 15/15 pts |
| Declared policies Safeguarding (4) · conflict of interest (3) · volunteer management (3) — from Charity Commission annual return. | 100% | 10/10 pts |

### Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

33/100
| Metric | Score | Value |
| --- | --- | --- |
| Reserves (months of cash) 3–24 months = full marks, tapering on both sides · 0 months or 4+ years (hoarding) = 0 pts. | 0% | 0 months · 0/15 pts |
| Income stability / growth +20% or more over the window = 10 pts · flat = 5 pts · −20% or worse = 0 pts, scaled between. | 70% | 7/10 pts · 3-year average |
| Liabilities to assets 0% liabilities-to-assets = 5 pts, scaling down to 0 pts at 60%+ debt. | 60% | 19% · 3/5 pts |

### Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

0/100
| Metric | Score | Value |
| --- | --- | --- |
| Program expense ratio 90%+ on charitable activities = full marks, scaling down to 0 pts at 50% or below. | 0% | 47% · 0/10 pts (3-year average) |
| Fundraising efficiency ≤10p to raise £1 = full marks, scaling down to 0 pts at 40p or above (fundraising cost ÷ income). | 0% | 53p per £1 income · 0/10 pts (3-year average) |

### Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100
| Metric | Score | Value |
| --- | --- | --- |
| Volunteer-to-staff ratio Volunteers at 2x staff or more = full marks · no volunteers = 0 pts, scaled between. | 100% | 377 volunteers / 94 staff · 10/10 pts |

[How we calculate beacon scores →](https://www.charitycompare.org.uk/methodology)

## What is The Big C Appeal Limited's Clarity Score?

60/100 total · Needs improvement · 3 of 5 stars

Four pillars (40 + 30 + 20 + 10 points) from Charity Commission filings — see methodology for full weightings.

100/100

Accountability & Transparency

33/100

Financial Health

0/100

Financial Efficiency

100/100

Community Support

### Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Filing history (5 years)15/15 pts

Trustee oversight9 trustees · 15/15 pts

Declared policies10/10 pts

### Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

33/100

Reserves (months of cash)0 months · 0/15 pts

Income stability / growth7/10 pts · 3-year average

Liabilities to assets19% · 3/5 pts

### Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

0/100

Program expense ratio47% · 0/10 pts (3-year average)

Fundraising efficiency53p per £1 income · 0/10 pts (3-year average)

### Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Volunteer-to-staff ratio377 volunteers / 94 staff · 10/10 pts

## How much does The Big C Appeal Limited raise and spend?

Latest filed year 2024 · Source: Charity Commission filings
| Category | Amount | % of spend |
| --- | --- | --- |
| Total income | £3.4m | — |
| Total expenditure | £3.5m | — |
| Charitable activities | £1.7m | 48% |
| Fundraising | £1.8m | 51% |
| Governance & admin | £86k | 2% |

48%On charitable activities

## Where does the money go?

Latest accounts (2024) · £3.5m spent

- Charitable activities48% · £1.7m
- Fundraising51% · £1.8m
- Governance2% · £86k

## What trust indicators does The Big C Appeal Limited have?

Pulled from the Charity Commission register — filing behaviour, board size, and workforce where reported.

- ✓ Accounts filed on time

up to date · last filing 24 June 2026

- ✓ Trustee board size (3–12)

9 trustees on the Charity Commission register

- ✓ Workforce on register

94 employees · 377 volunteers (4:1 volunteer-to-staff)

Fundraising Regulator

Status not yet checked

Separate from our financial scores — shows whether the charity follows the Code of Fundraising Practice.

[Check Fundraising Regulator →](https://www.fundraisingregulator.org.uk/members/)

Official register

Reg 281730

Full trustee list, accounts, and regulatory history on the Charity Commission.

[View on Charity Commission →](https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/281730)

### Trustees & officers

- Marilyn Martin since 2016
- Helen Suzanne Cordingley since 2018
- Denise Margaret Troughton since 2018
- Paige Olivia Gouldthorpe since 2020
- Dr Noreen Cushen-Brewster since 2021
- Bethany Ruth Gammage since 2024
- Robert David Mills since 2024
- Charles Kenvyn ffrench-Constant since 2025
- Jeremy Bernard Soames since 2026

100
How we score charities
+The Clarity Score is a 100-point rating from UK regulator filings (Charity Commission for England and Wales, OSCR and CCNI). Four pillars — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), and Community Support (10) — each scored on a continuous scale, not pass/fail cutoffs. A statutory inquiry sets the score to 0 automatically.

[Full methodology →](https://www.charitycompare.org.uk/methodology)

Accountability & Transparency

Scored from filings

40 points — filing history (15), trustee oversight (15, scaling up to a board of three or more), declared policies (10).

Financial Health

Scored from filings

30 points — reserves (15, full marks 3–24 months, tapering on both sides), income stability (10), liabilities to assets (5, scaling down as debt rises).

Financial Efficiency

Scored from filings

20 points — program expense ratio and fundraising cost, each on a graduated scale (not a single cutoff). Kept at 20% of the total: financial-ratio scoring alone is not a reliable effectiveness signal (see "why not just an overhead ratio?" below).

Community Support

Scored from filings

10 points — volunteer-to-staff ratio from Charity Commission workforce data, scaling continuously up to a 2:1 ratio.

Overall score

Sum of all pillar points. Display stars use the same bands as the labels: 90–100 → 5★ Exceptional; 75–89 → 4★ Good; 60–74 → 3★ Needs improvement; 1–59 → 2★ Poor; 0 → not rated.

## How have The Big C Appeal Limited's finances changed over five years?

- Income
- Spending
- Cause spend

Values in £ thousands · Cause spend plotted only when the filing discloses a split · Source: Charity Commission accounts

## What are the key facts about The Big C Appeal Limited?

Overall score

60/100 (3★)

Income

£3.4m

Cause spend

47% of expenditure

Reg number

281730

Scope

Local (norwich)

Reserves

0 months

Trustees

9

Accounts year

2024

Filing

up to date

## How does THE BIG C APPEAL LIMITED compare, and where else can you look?

[Compare THE BIG C APPEAL LIMITED with others](https://www.charitycompare.org.uk/compare-charities?ids=the-big-c-appeal-limited) [More health charities](https://www.charitycompare.org.uk/browse/health) [How we score charities](https://www.charitycompare.org.uk/methodology)

### Where THE BIG C APPEAL LIMITED sits

The causes this charity is classified under, and other charities working nearby.

- [health charities](https://www.charitycompare.org.uk/browse/health)
- [Charities in Norwich](https://www.charitycompare.org.uk/cities/norwich)

### Similar health charities

Top-rated peers by CharityCompare score

- [THE MOST VENERABLE ORDER OF THE HOSPITAL OF ST JOHN OF JERUSALEM (THE ORDER OF ST JOHN)](https://www.charitycompare.org.uk/charity/the-most-venerable-order-of-the-hospital-of-st-john-of-jerusalem-the-order-of-st-john) 100/100 · £2.4m
- [THE FARMING COMMUNITY NETWORK](https://www.charitycompare.org.uk/charity/the-farming-community-network) 100/100 · £1.8m
- [KIDS MATTER](https://www.charitycompare.org.uk/charity/kids-matter) 100/100 · £795k
- [WOMANKIND](https://www.charitycompare.org.uk/charity/womankind) 100/100 · £731k

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## What red flags does The Big C Appeal Limited have?

## Frequently asked questions

Common questions about The Big C Appeal Limited's rating, finances, and Charity Commission status.

Is The Big C Appeal Limited a good charity? + The Big C Appeal Limited scores 60 out of 100 (3 stars — Needs improvement) on CharityCompare's Clarity Score, our independent read of its UK regulator filings. Around 47% of its spending goes to charitable activities and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.

Is The Big C Appeal Limited a legitimate charity? + Yes — The Big C Appeal Limited is a legitimate registered charity (charity number 281730). Verify it on the official register: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/281730. Registration proves status; Clarity Score then summarises filing transparency on paper, not programme impact.

What is The Big C Appeal Limited's charity number? + The Big C Appeal Limited's charity number is 281730. Check that number on the official register (Charity Commission, OSCR or CCNI) or this CharityCompare profile before you donate — scammers sometimes reuse real numbers on fake appeals.

What is The Big C Appeal Limited's charity rating? + The Big C Appeal Limited scores 60 out of 100 on CharityCompare (3 stars — Needs improvement). The Clarity Score V1 sums four pillars from UK regulator filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10). Stars use the same bands as those labels — 90+ is 5★ Exceptional. It is not an impact ranking.

Does The Big C Appeal Limited have reviews and complaints? + CharityCompare does not host public user reviews for The Big C Appeal Limited. Instead you get a filing-based Clarity Score, cause spend, reserves and red flags such as late accounts (1 filing concern(s) noted on this profile). For formal complaints about a charity, contact the Charity Commission, OSCR, CCNI or the Fundraising Regulator as appropriate.

How much of my donation reaches The Big C Appeal Limited? + According to its 2024 regulator filing, 47% of The Big C Appeal Limited's total spending went to charitable activities (3-yr avg across disclosed years). That is the closest official figure to "how much of your donation reaches the cause" — it is an average across all spending in the filing, not a pound-by-pound breakdown of an individual gift.

What are The Big C Appeal Limited's overheads? + According to its 2024 regulator filing, fundraising costs were about 53% of total expenditure and combined overheads (fundraising plus governance) were about 55% of total expenditure at The Big C Appeal Limited. The filings CharityCompare uses do not publish CEO or senior-staff pay, so we cannot say what The Big C Appeal Limited's chief executive is paid — where disclosure rules apply, senior pay appears in the trustees' annual report on the Charity Commission register.

How much income does The Big C Appeal Limited receive? + The Big C Appeal Limited reported £3.4m total income in its 2024 accounts, based on UK regulator filings. Five-year trend: growing.

Are The Big C Appeal Limited's accounts up to date? + Filing status: up to date (last filing 2026-06-24). CharityCompare flags late or missing accounts separately from the financial score.

Where is The Big C Appeal Limited based? + The Big C Appeal Limited is listed at Norwich · NR4 7UG, focused on health.

How does CharityCompare score The Big C Appeal Limited? + We calculate a Clarity Score of 0–100 from four pillars in The Big C Appeal Limited's regulator filings: Accountability & Transparency (40 points — filing history, trustees, policies), Financial Health (30 — reserves, income trend, debt), Financial Efficiency (20 — cause spend and fundraising cost, on a graduated scale) and Community Support (10 — volunteer-to-staff ratio). An open statutory inquiry scores 0. The score measures reporting on paper, not programme impact. CharityCompare is free for donors, takes no commission on donations, and scores cannot be bought.

How often is this page updated? + This profile was last updated on 17 July 2026 from the latest UK regulator data available to CharityCompare, and The Big C Appeal Limited's most recent accounts cover 2024. Scores and figures refresh whenever we re-ingest the register, so the page reflects our latest data pull rather than a one-off review.